Defra Carbon Footprint TV Ad

Defra’s TV ad is part of the department’s Act on CO2 campaign. Last month the department unveiled an online CO2 calculator  (see previous post about this here) to help people work out and reduce their carbon footprint.

The campaign follows Defra-commissioned research by ICM that found that while 66% of those surveyed said they were personally taking action to reduce climate change activities, only 43% mentioned cutting electricity use, and 14% cutting heating.